Estate Planning Law Firm Marketing Ideas & Tips

Beware of Backlink Schemes for Your Estate Planning Website

Let’s talk SEO — search engine optimization for your estate planning website.

More specifically, let’s talk about backlink strategies and LOCAL SEO.

What is LOCAL SEO and why is it so important for estate planning and elder law websites?

Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for indexing by the search engines. There are lots of things that go into optimization – from how long it takes your website to load to how many people visit your site, and especially the actual content on your website.

In a nutshell, SEO is how we get your website found when people are searching online for an estate planning or elder law attorney.

However, it doesn’t do you much good to have nationwide or global SEO … because you don’t really care if people visit your site from a state where you’re not licensed to practice. In fact, it can be a little annoying to get inquiries from people you can’t serve.

What you do want is to rank very well in your local market. You want your website to show up for people who would actually become new clients. That usually means they are within driving range of your office – maybe within a 15- or up to a 50-mile radius around your office, depending on your market.  It’s really important that these people can find you when they are searching for an estate planning attorney or an elder law attorney.

That’s LOCAL SEO.

Now there’s not a high volume of search on these terms, but when someone in your local market is actively searching, it doesn’t take a high volume, because research shows they are ready to hire an attorney. They’re at that point where they’re deciding, so it’s very important for you to have great LOCAL SEO.

When we look at LOCAL SEO, one of the strategies that can be very confusing is what’s called a BACKLINKING STRATEGY.

Now many years ago, in the olden days of the internet (five years ago) backlinks were super important and it didn’t seem to matter where they came from. The more websites that linked to yours (and that’s what a backlink is — a link from another website to your website) the better you would rank.

That gave rise to a lot of these SEO companies that would specialize in buying backlinks, or setting up backlink farms that exist solely for the purpose of artificially backlinking to their clients’ websites.

Well, you can guess what happened next.

Google got onto this and now they will penalize your site if they detect these unnatural backlinks.

So, yes, backlinks can tank your estate planning website.

In fact, Google now advises against even implementing a backlinking strategy.

Instead of chasing a bunch of backlinks … to the degree they are still important to your LOCAL SEO, Google wants you to EARN BACKLINKS from local, authoritative sites.

A Sad Story

Let me just share a story with you about a client who got taken in by one of these SEO companies that promised to boost her website fast with a big backlinking scheme.

Her website was new and Google wasn’t sending her a lot of traffic yet.

If you’re in this position, remember that the best cure is just a little time. There are no shortcuts on SEO.

SEO is like a game of King of the Hill. There are only so many listings on page one, and they don’t expand the page for you. You have to knock somebody off … and it’s going to take some time for you to establish the credibility to convince Google your site is more valuable to their users than any of those sites that are already on page one.

So, if you’re in a competitive market, which this lady was, it’s going to take a little more time to overtake the competition.  You’re just not going to do that overnight.

But she was impatient.

So she hired one of these companies (against our advice, but hey, those guys are convincing!) and they started this big backlinking scheme.

What happened next is really sad.

Her site went from having a handful of visitors to almost 20,000 visitors in one month.

Sounds great, right? Looks like it worked!

But, remember I mentioned that pesky penalty Google imposes when they detect these artificial backlinking schemes.

As you can see from the chart – yes, she had a huge spike in traffic. Chart shows backlink disaster

But Google detected it and penalized her site.

Her traffic dropped off just as quickly as it had picked up.

This lady not only wasted her money on that SEO company, she did some serious damage that’s going to be hard to repair. Now she has to climb out of Google’s penalty box, and that can be very difficult.

I don’t want you to get hooked into something like that.

Don’t employ an SEO company to implement a backlinking scheme for you.

Here’s what you want to do about backlinks.

Earn your backlinks!

How?

  • Get involved in your local community.  Speak at local events. Join the Chamber of Commerce. Sponsor a local event or join a civic organization. Then, be a little bit savvy and ask for your new local “partners” to add a link to your website from theirs. Now you have an authoritative earned backlink. You can do this through sponsoring local events, through sponsoring local organizations.
  • Join business directories that are local for you.
  • Become a source for local media on financial, legal or even health care issues. When they quote you, ask them for a link to your website from their digital version of the story.
  • Consider publishing local press releases. They may not get picked up by your local media, but they will show up online and Google will recognize them (they have a short shelf-life, but every little advantage matters in the SEO game).

I know a lot of you already are active in your local communities: you’re sponsoring walks for Alzheimer’s, you’re sponsoring walks for breast cancer, you sponsor a Little League team or a hole in a local charity golf tournament. That’s all good stuff, but just start being a little bit savvy about it and ask for the backlinks.

Now in your local community, depending on the size of your market, there may not be a lot of backlinking opportunities. That’s okay.

Just remember that when it comes to backlinks, it’s not about the quantity.

It’s the quality of the linking organization that will help boost your LOCAL SEO.

 

How to Generate $300k in the Next 90 Days

You know that you don’t have to be miserable to succeed as a lawyer, right?
Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success.
But … that’s a false dilemma!
My clients choose BOTH and succeed at both … every day.
Earlier this week, I was chatting with several of my clients during a coaching call. We were sharing 2022 goals, and what I heard from them was so very different from what I hear from almost every other lawyer.
Their goals include personal fitness and wellness, deeper relationships with their spouses and children, while growing revenue by 50 percent or more!
“I’m committed to flow, fun, and freedom WHILE serving enough families to generate $300k in the next 90 days.”
The order in that sentence is critical.
You see, most lawyers have one foot on the brake and one foot on the gas. During moments of self-sabotage they give in to the story that leveling up in business is a sacrifice. That getting to $500k or $1M or more requires giving up FREEDOM and FUN.
That’s because the old, traditional law business model keeps lawyers trapped in a cage of financial scarcity.
You can have purpose, freedom and fun … AND financial freedom.
It’s just not true that financial freedom comes at the price of time freedom.
That’s just a myth perpetuated by a profession that hasn’t yet figured out that lawyers are only at their best when they are healthy and happy. A burned out, frustrated, exhausted lawyer is not a lawyer performing at his or her best.
The truth is you DECIDE your calendar.
You DECIDE when and how much to work.
You DECIDE to make time for my family and the activities that rejuvenate you.
Most of all, you can decide, right here right now, to no longer drag your foot on the brake of your own life and your business.
You can decide to LOVE YOUR LIFE RIGHT NOW.
TODAY.
Book a call with my team today and let’s do this!
You’ve got lives to save … starting with your own!

During this free call, we will get on Zoom together for about 45 minutes. We’ll find out where you are now, your biggest challenges, and your greatest goals for your law firm. Then we will show you the exact shifts that you need to make to get from where you are to where you want to be.

The call is free, but it’s not for everyone. Book a call only if you’re committed to growing your law firm  … without working harder or watching your profits disappear to exploding overhead.

BOOK A CALL TODAY

Is Money the Pain Point in Your Estate Planning Practice?

I was visiting with an estate planning attorney from Texas today.

She said she called because she wanted to “find out more about digital marketing…”

But I know no one ever really schedules a call just to learn more about marketing … somewhere, there is always a pain point behind the call.

In her case, the pain point was money.

She’s not making enough of it.

But she spent an awful lot of time justifying that away … telling me things like …

“I don’t really need THAT much money.”

“I don’t want to over-charge people.”

“My market just won’t pay more.”

“I would really be okay if I could just make a little more.”

“I don’t want to sacrifice my family just to make a little more money.”

In the old-school legal world, she might be called a “whiner.”

I mean, in lots of legal circles, no one ever heard of a lawyer who doesn’t work 60 hours a week … or has compassion for their clients  … or wants to spend time with their family!

Thank goodness the old-school legal world is dying!

We work every day with happy clients who love their clients, love going to work, and love their lives. Their families are happy and thriving … AND financially secure! Our clients are growing their firms at-scale, leveraging technology, and happily investing their profits to grow personal and generational wealth.

The woman I spoke with today is making a huge shift in her mindset right now …

Because the truth is she does want to make THAT much money. She wants to take great care of her family … send her kids to great schools … watch them graduate debt-free with a leg-up in life. And she wants to have tremendous impact in her community … serving families to safety from some of life’s biggest threats and challenges.

I love re-kindling dreams! Can’t wait to serve this incredible lady to her dream and watch her SOAR!

If your dream needs some kindling, book a call with my team. Let’s get to work for you, too!

www.IntegrityMarketingSolutions.com/apply

 

You Don’t Have to Get Back on the Seminar Marketing Treadmill

Jennifer Goddard, CEO
Jennifer Goddard, CEO

I just got off the phone with someone who is anxious about ramping up his seminar marketing again …

I mean he has anxiety about it.

He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine …

Come learn about wills and trusts … 
The carnival call resumes as pandemic restrictions subside.

He’s worried that if he doesn’t jump back into the fray, he will lose out. But at the same time, he is not excited about buying a new list, a new advertising campaign, packing up a mini-van full of presentation materials and hauling assets from restaurant to country club to public library again … night after night … day after day … just to give the same spiel over and over to a handful of people with tight wallets.

I feel his pain.

I know, all too well, what it’s like to be on the seminar marketing circuit. After all, every marketing guru on the planet says seminars are the e-ticket to a seven-figure law firm … right?

I bought that line, too.

Traveling from dinner to luncheon to nursing home lobby, the local senior center … and beyond.

It was exhausting. …

And … it was boring beyond belief to give the exact same spiel twice a day, twice a week, week after week … answering the same questions over and over … making the same small talk … eating the same rubber chicken and chugging the same too-sweet punch.

It also ate way too much of my time …

I missed my kids’ football games in the winter, their baseball games in the summer, and far too many family times year-round.

And … since we spent all our time planning, promoting and presenting seminars … most weekends were spent playing catch-up on the real work of running a law firm … appointments stacked up, drafting got behind, asset transfers seemed like a never-ending annoyance to wrap up …

And we did it all for pennies-on-the-dollar of what we should have been charging!

Meanwhile … the costs just kept going up … and up … and up … Printing costs. Postage costs. Expensive dinners. Overtime for staff.

Not to mention the toll it was taking on us just to keep up the never-ending grind … because the MINUTE you stop doing seminars … revenue comes to a screeching halt …

That’s what this guy is anxious about … he really does not want to go back to that lifestyle … working so hard for so little …

That life doesn’t look anything at all like the one he imagined when he started law school … when he graduated with honors … passed the bar … and embarked on what he thought would be a satisfying and rewarding career in a noble profession …

Reduced now to feeling like a carnival barker …

Get your red-hot living trust, right here … step right up, ma’am, a free chicken dinner with every trust and a bottle of wine with every will …

Here’s the bottom line: if you go back to the seminar circuit now, you’ll never get the freedom, the joy or the reward of scaling properly to a seven-figure law firm.

But it doesn’t have to be this way.

While most estate planning and elder lawyers are dragging themselves back onto the seminar circuit, a small handful of smart lawyers are quietly building seven-figure incomes without ever hosting a single event … without giving up even one more evening with their family to talk about living trusts with a roomful of strangers.

They are working with clients they love. Clients who need and want their service … and who pay premium fees to work with them.

And they’re doing all of this while enjoying life … and without blowing up their overhead, hiring more staff … or feeling like a carnival barker.

How are they doing it?

If you watched our webinar, Five Steps to Seven Figures in Estate Planning and Elder Law, you already know the strategy.

Now, it’s up to you.

The only difference between you and our clients who are loving their law firms, loving their lives, and building legacies of personal wealth … is a phone call.

Book your strategy call with my team today.

You can get off the treadmill and have the law firm you always wanted. Just make the call.

P.S. Remember to join our Free Facebook Group, The  Art of Growing a Law Firm
 https://www.facebook.com/groups/GrowYourLawFirm

Are You Making a $12M Mistake In Your Estate Planning Law Firm?

If you’re telling yourself that “it’s best” to stay small …

Or that you’re here to “serve,” not make a lot of money …

Throwing Money AwayRead on because I need you to know what’s at stake here.

I want to be very clear about the high cost of settling for … less.

Less money. Less impact. Less satisfaction. Less happiness.

And not just less for you … but less for your clients … less for your family … less for your legacy.

You work daily with clients who built generational wealth … helping them protect a legacy for their kids, grandkids and future generations.

A legacy of having a leg-up in the world …

A better education … without the burden of student loans …

A broader experience … and deeper understanding …

More freedom … to pursue their dreams …

Over the course of your earning years, if you don’t start NOW growing revenue at a sustainable and profitable rate … you could be cheating yourself and your family out of $12.5 MILLION … or more!

It’s simple math.

In my latest training, I show exactly how estate planning and elder lawyers fall into this trap …

And I give a step-by-step game plan to get out!

Stop settling.

Don’t make a $12M mistake.

Watch now. 

Three Reasons Now is the Best Time to Ramp Up Your Estate Planning Marketing

Estate Planning Marketing in the Fourth QuarterTop of the fourth quarter. Super Bowl 2020.

The Kansas City Chiefs are down 20-10 behind the San Francisco 49ers.

The small-market team is led by Andy Reid, a coach who had never won a Super Bowl, and 24-year-old quarterback, Patrick Mahomes.

Here’s what USA Today had to say about Mahomes when the Chiefs drafted him back in 2017:

Calling Mahomes a project is a major understatement. He’s nowhere near ready to play in the NFL. And, honestly, he may never be. Between his inconsistent accuracy due to poor mechanics, his tendency to bail from clean pockets and his lack of field vision, he’s going to leave as many big plays on the field as he creates.

And yet …

The Chiefs pulled off one of the Super Bowl’s greatest comebacks, scoring three touchdowns and driving 190 yards … in the last eight minutes of the fourth quarter!

And … that was the THIRD time in the post-season that the Chiefs overcame double-digit deficits to win in the fourth quarter.

The fourth quarter.

That’s exactly where you are right now. Top of the fourth quarter of 2020.

And even if you’re down double-digits, your absolute best chance to win is NOW!

Why?

Here are three reasons why you can still pull off the greatest come-back of your estate planning or elder law career … right NOW!

1) You Are Trending on Google Right Now!

Under normal circumstances, estate planning and elder law are not particularly high-volume searches on Google. But COVID changes everything and these search terms are actually trending on Google!

In fact, search volume on Google is up more than 250% for both estate planning and elder care lawyers.

There has literally NEVER been a better time for you to reach motivated clients online — they are literally searching for you online RIGHT NOW. Online marketing for estate planning and elder law is THE key to success now.

2) You Are Essential

Regardless what happens next with the virus, your legal services are ESSENTIAL. And, most states have enacted changes that allow for greater use of technology and remote notarization and witnessing (for more about this, visit the ACTEC web page, EMERGENCY REMOTE NOTARIZATION AND REMOTE WITNESSING ORDERS).

You are in the perfect position to serve clients who desperately need your help through this crisis.

3) Your Competitors Are Falling Apart

The unspoken secret to the Kansas City Chiefs’ comeback Super Bowl win? The 49ers basically fell apart. It was the fourth quarter … and it seems both football teams and law firms have a tendency to blow off the fourth quarter.

Lots of lawyers have already set the cruise-control and are just going to coast into the end of the year.
If you take action NOW — you will blow right past them like the Chiefs over the 49ers!

Ramp Up Your Estate Planning Marketing Online … Now!

Get your digital, online marketing team out on the field!

I’ll show you exactly how to pull this off in my newest free online training: How to Get More Estate Planning and Elder Law Clients … And Get Off the Revenue Roller Coaster Forever.

Law Firm Marketing: What To Do About a Bad Review

Reviews are essential to your law firm marketing success … but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing.
  1. Google loves Google reviews (reviews that are submitted directly on their platform)!
  2. Google does not share their algorithms with us, but webmasters agree that lots of great Google reviews will boost your website’s performance on local search.
  3. People trust reviews. They are more likely to click-through to your website and more likely to hire you if you have a lot of positive Google reviews.
For these reasons, we encourage every one of our law firm marketing clients to be very intentional about getting positive reviews on Google and other platforms, like Facebook and Yelp.

Law Firm Marketing: The Bad ReviewBut what about the bad review?

How bad is it, really … and what should you do about it? First — breathe. EVERYONE gets a bad review sometime. The more successful you are, the more people you work with (or decide not to work with), the more likely someone out there is going to get their panties in a wad and rush over to Google to vent their frustration and dissatisfaction. It’s a new fact of our online lives. How bad is it, really? Well, I’m not going to lie. It can be bad. I’ve spoken to several business owners who have definitely lost business due to a single bad review … often an unfair one at that. What can you do about it?  You can make it worse … you can make it better … you can learn from it … and you can be pro-active to protect yourself from it. But you cannot delete it. Once it’s out there, only the person who left the review can edit or delete it.
  • Make it worse. Ah, the knee-jerk reaction that gets you into a no-win, public argument online. The review is unfair or untrue and you — as a trained advocate — can PROVE it. Tread lightly here, my friend. It’s oh-so-easy to look like a jerk online and this is an argument you cannot win. PLUS — the more comments and replies and the longer this thread becomes, the more weight it gets from  Google and the whole thing just blows up into a bigger mess than before. Please do not start an argument in the reviews section online. It just never turns out well.
  • Make it better. There are several ways you may be able to make it better. The first would be to call the person and see if there was just a misunderstanding that can be easily resolved … and if so, take action and then ask if they would please consider editing their review. This happened to me once when I left a terrible review for a company. The owner called me the next day and straightened everything out. I went back and revised my review based on his understanding, willingness to listen, and quick action. Anyone can make a mistake, and I was impressed that this company admitted it and made it right.
  • Learn from it. A bad review may open your eyes to a weakness in your firm — whether it’s a rude receptionist or a break-down in your processes. A bad review could be a gift, showing you something about your firm that you didn’t know before. Take the criticism, learn from it and do better next time. Respond to the review by thanking the reviewer for bringing this to your attention and state what actions you will take or have taken to correct the situation.
  • Protect yourself from it. The best protection against a bad review is lots of great ones! Pro-actively request positive reviews from your many happy clients. Most people understand that a single bad review, among many great ones is just something that happens. Over time, the bad review will get buried and, if you didn’t make it worse by getting into a huge blow-up, most people will never see it. And if they do, they will take it with a grain of salt.
There is one more thing you could do. You could consider threatening the bad reviewer with a lawsuit. Since you’re a lawyer, this may be a real option for you. If the reviewer is being vindictive, if their claims are untrue and malicious and you can show harm … then you might think about it.

Ho’oponopono

We have been hurt by a few disgruntled clients who went into a private forum, where we have no access, and wrote bad things about us. A few of our clients who are members alerted us and shared screenshots. Some of what was written is patently false, and of course there is “the rest of the story,” that we had no opportunity to tell. Several of our clients hopped in and told their positive stories … but to this day, we still have the occasional person who backs out of doing business with us because of these two or three disgruntled clients. Very frustrating. But at the end of the day, I consider it a gift. If someone allows these few unhappy clients to sway their opinion — despite our 25 years of success in this market, our many positive reviews, AND the unsolicited testimonials of our clients who tried to set the record straight — then that person may be very difficult for us to work with. I choose to Ho’oponopono and move on.

The Estate Planning Marketing Hamster Wheel

Estate planning attorney on a hamster wheel

One of the most frustrating aspects of estate planning marketing is the toll it often takes on the attorneys and their personal lives. It’s not just about serving clients … which, honestly is stressful enough. It’s about managing referral relationships, staying in touch and making each one feel valued and special … carving out time for lunch meetings …

Or … it’s driving all over your market area to deliver yet another seminar or workshop … in a local restaurant, nursing home, public library or rented conference room. And it’s not just all the driving … it’s the time away from home … and even away from the office. When things go well, there’s hardly any time to get the work done, unless you stay late or go into the office on the weekend. And then, of course there’s hardly any time left to actually lead your staff, build your team or implement great new ideas.

And when things aren’t going so well … it’s the white-knuckle, gut-wrenching feeling you get when you look at the firm’s bank balance and wonder how you’re going to meet payroll or pay the office rent.

Did you know it’s that way by design?

All those self-proclaimed gurus who told you that the way to market an estate planning or elder law practice is by building your referral network and/or hosting live workshops … they set you up for this.

Those out-dated estate planning marketing strategies are designed to keep you busy, fill up your time and create a glass ceiling on your income.

It does not have to be like this.

The key to scaling your practice and taking back your life is to LEVERAGE YOUR TIME.

Just say no to more working lunches.

Just say no to hustling around to even more live workshops.

Learn the simple strategies our clients use to get off the hamster wheel of seminar and referral marketing.

Book a free Discovery Call. In this FREE session, we will work with you to craft a step-by-step game plan to hit your income goals for this year, whether that’s $10,000/month or $200,000/month … AND for attracting the exact the clients you want … a game plan that won’t have you doubling-down on even more lunches or seminars!

Take your life back!

Book now.

The Step-by-Step Game Plan to Grow a Profitable and Enjoyable Estate Planning Law Practice

The first quarter of this year is over … is your estate planning practice on-track to meet your revenue and profit goals?

It’s not too late … but it is time to stop procrastinating and get down to the serious work of marketing your estate planning or elder law practice now.

If you’re not yet meeting your revenue goals, and you’ve been trying to get there for a while, then take a hard look at what you’ve been doing, and the way you’ve been thinking about your law firm.

Have you gotten where you want to go?

Have you achieved the things you wanted to achieve?

Are you hitting your goals consistently, month in and month out?

If so, that’s great!

But if not, rather than beating yourself up, let’s take a deeper look at what needs to change in your business, so you can generate consistent revenue every month for the rest of the year …

and know that your marketing is dialed-in to scale your practice to whatever revenue goals you set next year … and the years after.

The question to be asking yourself now is:

“What can I do TODAY to put myself on the trajectory to meet my revenue goals this year?”

I want to share with you exactly what we have our clients do to grow revenue while working with their ideal clients at profitable fees.

#1 – Believe It’s Possible

While this may seem a bit obvious, I definitely feel it’s worth mentioning and here’s why…

Legal marketing … and especially law firm business coaching … is littered with misinformation.

It amazes me that, in this day and age, there are law firm business coaches out there who would tell their clients that, in order to grow their business, they need to hitch their wagon to a financial advisor and beg for referrals … or buy half-page ads in the local newspapers and promote their seminars and workshops.

Some marketing strategies are as out-dated as looking for information in the card catalog.
Some law firm business coaches still teach marketing strategies as outdated as looking for information in the card catalog.

That’s madness!

Who honestly wants to give up control over their law firm to someone pitching mutual funds? Or believes they can single-handedly save the newspaper industry by throwing thousands of dollars into paper-and-ink advertising?

Two sure signs that you’re following a poor business model and the wrong strategy are:

Your financial livelihood depends on the kindness of strangers; or

You’re investing marketing dollars in dying industries.

But it frustrates me that the naysayers are so rampant and so quick to give you out-dated advice that burns up your budget and lets others pick and choose your clients for you.

That’s garbage.

You ABSOLUTELY CAN grow your law firm without giving up control or sacrificing your personal life to the tyranny of referral and seminar marketing.

I’m not saying that to blow smoke, I’m saying that because we’ve done it … and we help our clients do it every day.

How to grow your law practice:

  • You don’t need to cold-call financial advisors or investment firms and beg to take someone to lunch … five or six times a week.
  • You don’t need to buy big ads in the local newspaper and serve punch and cookies to half-full rooms of people who just want to learn … what you know.
  • You don’t have to give up your evenings and weekends to host seminars.
  • And you don’t have to let someone else choose your clients for you.

But it comes down to this…

If you don’t even believe that digital marketing will send you better clients, at lower costs, with more consistency to scale your law firm … then you’re never going to give it an honest and fair shot.

#2 – The Right Strategy

The bottom line is this: you need the right digital strategy to reach your ideal clients online.

Growing your estate planning or elder law practice can feel a bit like running through a minefield at times, with certain obstacles you have to work through, right?

That’s just part of being a business owner…

On the other side of that minefield is the law firm that you want…

The freedom you want…

The lifestyle you want…

The impact you want for your clients…

It’s all there. The challenge is that you need to step strategically through this minefield.

If you take a wrong step, you could land on a mine and blow up everything.

This is why it’s so important to have the right strategy.

There are law firm coaches out there (well-known ones) who are teaching out-dated strategies…

They are teaching strategies that lack integrity, and don’t have your results as their #1 priority.

They are teaching hat-in-your-hand strategies that will ultimately end up making you work WAY harder and make it so that you can’t possibly serve your clients at a premium level.

So why does legal marketing feel like such a minefield?

Because, most of the time, you don’t know these strategies are BAD until you go out there and waste a ton of time and thousands of dollars trying to implement them.

If you have a bad strategy, putting more time, or more money, or more energy into it isn’t going to give you the law firm of your dreams.

Giving away control, putting your financial future into someone else’s hands, is never going to get you a profitable, enjoyable and satisfying law practice. No one else out there has your dream at the center of their efforts.

It’s YOUR dream. And it’s up to YOU to fight for it!

So, how do you tell the difference between a GOOD strategy and a bad one?

The answer lies in finding a great coach who has been there, done that, and can help lead you through the minefield.

When looking for a trustworthy coach, here’s some things to keep in mind:

1- Is this person already getting the outcome you want?

2- Are their clients succeeding as well? (This shows they are able to repeat the result).

3- Are they teaching a step-by-step strategy to get you to the outcome you want? (or is it 90% fluff?)

4 – Are they actively USING their own process? Is what they are teaching the exact same system they use for themselves?

5 – Is their business expanding?

6 – Does your gut tell you this is the simplest strategy?

If not, they have no business being your coach.

Our strategy at Integrity Marketing is simple –

We teach lawyers how to take compelling messages online to find and attract their ideal clients and get them into your office.

That’s it.

This is the strategy we use in our own business. It’s the strategy that our president, Kyle Krull, uses in his estate planning practice … and, it’s the strategy our clients use to build and grow their firms as well.

If you want to reach your revenue and profitability goals this year and you want to follow a proven strategy that works, then reach out and talk to us.

We’ll talk about your beliefs – (Do you really believe you can do this and that it’s possible for you?)

We’ll talk about the strategies you should be following.

And, we’ll take you through the step-by-step process our clients use to grow their firms with reliable, affordable digital marketing.

If you’re serious about growing your law firm this year, then we’re ready to help you with that…

Go to www.IntegrityMarketingSolutions.com/apply and schedule a call with us today.

Estate Planning Attorney Tells His Story: The Fall-Out of Referral-Based Marketing

I had coffee this morning with an estate attorney whose practice is stuck because of the fall-out of referral-based marketing.

estate planning attorney meeting with marketing agent over coffee
Sharing coffee today with an estate planning attorney who tells a familiar tale: His practice is stuck because he relies too heavily on referral-based marketing.

Brilliant lawyer, excellent business man …

But the conventional wisdom about how to grow an estate planning law firm has failed him.

You know the drill. All the “experts” say you grow an estate planning law firm by building referral relationships with financial advisors.

Well, this attorney has done a GREAT job of that and now he has a GREAT BIG problem to solve.

Maybe you do, too?

Here is what he told me is wrong with his practice:

• The firm has too many “eggs” in one “basket,” with the majority of referrals coming from one source and less than half from all other sources combined.

• The financial advisors have too much control over the client relationships.

• Clients are confused about the relationships, even calling their financial advisor when they want changes to their legal documents

• The firm is missing out on at least half of their target demographic who are now self-advised and don’t work with financial advisors.

• They are not getting any business from online marketing because they just don’t know how.

I have good news for him!

** First, it’s not his fault. He followed the advice that nearly every so-called marketing expert in this industry doles out. And got the EXACT SAME results that every estate planning attorney gets when they rely on referral-marketing.

** Second, this is our specialty! It’s what we love to do and what we do every day. Other agencies just build websites. We build law firms. The right way. We help estate planning lawyers build a solid pipeline of new clients without relying on financial advisors or hosting seminars.

In fact, you can learn our exact step-by-step strategy in my newest training. When you’re ready, book a call to see if we can help you, too.

Watch now: http://www.onlinemeetingnow.com/register/?id=igaciv5bdj

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