Three Reasons Now is the Best Time to Ramp Up Your Estate Planning Marketing

Estate Planning Marketing in the Fourth QuarterTop of the fourth quarter. Super Bowl 2020.

The Kansas City Chiefs are down 20-10 behind the San Francisco 49ers.

The small-market team is led by Andy Reid, a coach who had never won a Super Bowl, and 24-year-old quarterback, Patrick Mahomes.

Here’s what USA Today had to say about Mahomes when the Chiefs drafted him back in 2017:

Calling Mahomes a project is a major understatement. He’s nowhere near ready to play in the NFL. And, honestly, he may never be. Between his inconsistent accuracy due to poor mechanics, his tendency to bail from clean pockets and his lack of field vision, he’s going to leave as many big plays on the field as he creates.

And yet …

The Chiefs pulled off one of the Super Bowl’s greatest comebacks, scoring three touchdowns and driving 190 yards … in the last eight minutes of the fourth quarter!

And … that was the THIRD time in the post-season that the Chiefs overcame double-digit deficits to win in the fourth quarter.

The fourth quarter.

That’s exactly where you are right now. Top of the fourth quarter of 2020.

And even if you’re down double-digits, your absolute best chance to win is NOW!

Why?

Here are three reasons why you can still pull off the greatest come-back of your estate planning or elder law career … right NOW!

1) You Are Trending on Google Right Now!

Under normal circumstances, estate planning and elder law are not particularly high-volume searches on Google. But COVID changes everything and these search terms are actually trending on Google!

In fact, search volume on Google is up more than 250% for both estate planning and elder care lawyers.

There has literally NEVER been a better time for you to reach motivated clients online — they are literally searching for you online RIGHT NOW. Online marketing for estate planning and elder law is THE key to success now.

2) You Are Essential

Regardless what happens next with the virus, your legal services are ESSENTIAL. And, most states have enacted changes that allow for greater use of technology and remote notarization and witnessing (for more about this, visit the ACTEC web page, EMERGENCY REMOTE NOTARIZATION AND REMOTE WITNESSING ORDERS).

You are in the perfect position to serve clients who desperately need your help through this crisis.

3) Your Competitors Are Falling Apart

The unspoken secret to the Kansas City Chiefs’ comeback Super Bowl win? The 49ers basically fell apart. It was the fourth quarter … and it seems both football teams and law firms have a tendency to blow off the fourth quarter.

Lots of lawyers have already set the cruise-control and are just going to coast into the end of the year.
If you take action NOW — you will blow right past them like the Chiefs over the 49ers!

Ramp Up Your Estate Planning Marketing Online … Now!

Get your digital, online marketing team out on the field!

I’ll show you exactly how to pull this off in my newest free online training: How to Get More Estate Planning and Elder Law Clients … And Get Off the Revenue Roller Coaster Forever.