Our Story ...
Integrity Marketing is founded by two friends who believed in each other ... and had the courage to ask What If?
Kyle and Jennifer were just a couple of kids back in November 1995.
Kyle was an estate planning attorney and Jennifer was the marketing officer for a bank holding company. Together, they introduced trust services to banks in three metro markets. They wrote the policies and procedures manuals, trained staff and launched the marketing. In just nine months they brought in millions of dollars in new assets under management.
Then one day Kyle and Jennifer looked at each other and asked the big question: What if we did this on our own? What if we took what we have learned here and used it to help other attorneys?
Our story is about the power of dreaming bigger…and having the courage to ask What If?
We empower our clients with cutting-edge digital marketing AND coaching support in sales, business leadership and performance to create extraordinary transformation and a law practice that is both more profitable and enjoyable.
Kyle E. Krull, J.D., CFP™
President & Co-Founder
IMS President Kyle Krull practices estate law in Overland Park, KS. Kyle’s quest for an ever more profitable and enjoyable law practice is the inspiration and guiding force behind everything we do at Integrity Marketing. In addition to being a pioneer in digital legal marketing, Kyle also is editorial director for all legal content.
Kyle’s Professional Credentials Include
- University of Kansas (B.S. Journalism, 1981) ; Washburn School of Law (J.D., 1984)
- Captain, U.S. Army-Europe JAGC (1984 – 1989)
- Admitted Attorney: Kansas, Missouri, U.S. Tax Court, & U.S. Supreme Court
- Martindale-Hubbell Highest Peer Rating (AV – “Preeminent”) (2002 – Present)
- Martindale-Hubbell Highest Client Rating, “Client Distinction Award”
- Avvo.com Highest Attorney Rating “Superb” (10.0/10.0)
- Avvo.com Highest Client Rating, “Clients’ Choice Award”
- CERTIFIED FINANCIAL PLANNER™ practitioner (since 1991)
- Member: Christian Legal Society; Kingdom Advisors (Charter Member and Certified Kingdom Advisor®); The National Lawyers Association and Editorial Review Board, Journal of Financial Planning.
Jennifer Goddard, MBA
CEO, Vice President & Co-Founder
Jennifer Goddard is CEO, Vice President and co-founder of Integrity Marketing Solutions. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency now headquartered in Colorado Springs, CO.
Jennifer specializes in helping lawyers grow seven-figure practices with authentic marketing and business leadership. She is a storyteller extraordinaire, with skills honed as an award-winning newspaper editor. She holds a bachelor’s degree in journalism from the University of Missouri-Columbia and a master’s in business management, leadership and strategy from Michigan State University.
Director of Sales
James has spent the last 15 years helping estate and elder lawyers design and achieve the lifestyle and law firm of their dreams. James believes that selling is serving–the more you authentically serve the client, the more you will sell.
He not only leads and manages our enrollment team, James also facilitates strategic planning retreats. He helps clients find their voice and tell their stories in compelling, relatable ways that propel their practice forward.
Sales coaching clients love his popular Friday morning sales training calls.
Director of Video Services
Michael’s mission is to help estate and elder lawyers become more successful than they ever dreamed possible by infusing online marketing with authentic, compelling video storytelling. He is expert at reframing ideas into stories. His overarching strategy is to attract clients who connect with your firm on a deep, emotional level through shared values and vision.
Michael also is known as the “heart” of IMS and clients love the way he quickly puts them at ease behind the camera. He has a bachelor’s degree in broadcast communication and is an FAA-certified remote pilot (drone).