This guy on Facebook keeps bragging about his clients who have the “fastest growing law firms” in America. Everything he writes is about how this or that small law firm is growing 60 percent or 100 percent … or more.
But here’s what he fails to mention: That kind of rapid growth comes at a cost.
Top line sales growth is deceptive. More sales means more cost. Without marketing and sales systems in place to scale efficiently and boost owner profit, a rapidly growing law firm becomes a cash-eating monster.
One of the lawyers whose firm was listed in the top 500 fastest growing of 2018 recently shared with me, like Paul Harvey, the rest of the story.
Behind that breakneck growth is a law firm that practically destroyed personal finances and threatened family relationships. Vendors who went unpaid. Sleepless nights and stressful decisions. A second mortgage on the family home.
Your estate planning or elder law firm needs more than rapid growth. Top-line sales alone won’t fix what’s broken in a small law firm. Sure, your success depends on getting new clients. But profitability and quality of life depend on how you get and serve them!
Referral-based marketing and estate planning seminars and workshops have failed estate and elder lawyers. These strategies can drive top-line revenue, but the costs are too high … especially at scale.
The fall-out? You’ve seen it, the statistics on lawyer well-being don’t lie. Depression, divorce, substance abuse, even suicide. And far too many good attorneys leaving the profession because, as one lawyer recently confessed to me, “increasingly, I hate practicing law.”
The bottom line: if you don’t fix your marketing and client acquisition systems, rapid growth just means you fail faster.
It doesn’t have to be this way. While most estate and elder lawyers are struggling with long hours, rising costs and dwindling profits, a small handful of smart attorneys are quietly taking back their lives, enjoying their clients and finally getting paid what they deserve … without buying anyone lunch or hustling from workshop to seminar and back again.
They are serving the exact clients they want, with efficient systems that build profitability and freedom. They don’t have bloated marketing budgets and they’re not over-staffed. They have the freedom to enjoy their evenings, weekends and vacations with systems that keep working even when they’re not.
Imagine finally paying yourself a healthy salary and profit distribution … consistently … with more freedom and joy in your lifestyle and your law firm.
If you want to learn more about how to REALLY grow revenue, profitability and freedom in your estate planning or elder law firm, join me for a 45-minute webinar where I reveal the exact five-step strategy that our clients use to scale up their revenue, profits and lifestyle.