I’m going to be brutally honest for a second.
Right now, there are thousands of estate planning and elder law attorneys trying to achieve a seven-figure law practice and a lifestyle that doesn’t leave them frustrated, stressed and burned out.
- They’re taking financial advisors to lunch six times a week …
- They’re running newspaper ads and mailing out invitations for their weekly workshops and seminars …
- They’re even meticulously tracking every “touch” with their referral sources, living in spreadsheet hell trying to get new business by remembering birthdays, hobbies, and the names of every spouse and child for dozens of financial advisors, CPAs and insurance professionals.
And despite all of that, most of them aren’t even close to profitability … much less financial freedom and a lifestyle they love.
If you’ve been following me for a while, then you know that the strategies I mentioned above – pandering to referral sources and hosting seminars and workshops – are absolute garbage, in my opinion.
If you want to have a law firm you love, financial security and time to enjoy life, you’ll never get there in a million years if you do those things. Following those strategies is like your client who says they want a will to avoid probate … just like a will is your ticket to probate, referral and seminar marketing strategies are your tickets to stress, frustration and burnout.
But is that the REAL reason estate and elder lawyers are struggling?
The real reason is that most of them lack a reliable, independent source of qualified prospects.
When business slows down, they start calling on CPAs, financial planners and insurance salesmen.
When seminar attendance drops, they buy more newspaper ads, a bigger mailing list and mail more invitations.
And when revenue sinks, they panic.
…and when that happens … they drop their fees, take on clients who aren’t a good fit for them, and cut back on staff.
Let’s be honest – have you ever done this?
If you have, don’t sweat it. Nobody’s perfect.
But now that you know what happens when you don’t have a reliable, independent source of qualified prospects I believe you owe it to yourself to start growing one, and make that the #1 priority in your estate planning or elder law firm.
What if I told you there were a way you could grow your practice, your freedom and your financial security … without ever hosting another retail seminar or relying on the kindness of strangers to send you new business?
What if there were a way you could consistently attract the exact clients you most want to serve, charge premium fees and maintain total control over your finances, your time and your lifestyle?
Obviously, that’d be really different than what everyone else is doing, right?
Just by displaying a little self-reliance, you set yourself up for financial freedom and the time to enjoy it.
Kyle and I have been where you are. You can read Kyle’s story on our website.
If you want to grow your estate planning practice to be both more profitable and enjoyable and you want to do it without ever compromising your professional freedom or personal life then here’s what I have for you.
Watch my newest training and schedule a strategy call with us. In the training you’ll learn the exact steps our clients take to achieve professional independence and financial security in a law firm they love. Then give us a call. We’ll work with you to get total clarity on where you are now, what success looks like for you, and the steps that will get you there fast, without ever buying lunch for anyone.