You Don’t Have to Get Back on the Seminar Marketing Treadmill

Jennifer Goddard, CEO
Jennifer Goddard, CEO

I just got off the phone with someone who is anxious about ramping up his seminar marketing again …

I mean he has anxiety about it.

He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine …

Come learn about wills and trusts … 
The carnival call resumes as pandemic restrictions subside.

He’s worried that if he doesn’t jump back into the fray, he will lose out. But at the same time, he is not excited about buying a new list, a new advertising campaign, packing up a mini-van full of presentation materials and hauling assets from restaurant to country club to public library again … night after night … day after day … just to give the same spiel over and over to a handful of people with tight wallets.

I feel his pain.

I know, all too well, what it’s like to be on the seminar marketing circuit. After all, every marketing guru on the planet says seminars are the e-ticket to a seven-figure law firm … right?

I bought that line, too.

Traveling from dinner to luncheon to nursing home lobby, the local senior center … and beyond.

It was exhausting. …

And … it was boring beyond belief to give the exact same spiel twice a day, twice a week, week after week … answering the same questions over and over … making the same small talk … eating the same rubber chicken and chugging the same too-sweet punch.

It also ate way too much of my time …

I missed my kids’ football games in the winter, their baseball games in the summer, and far too many family times year-round.

And … since we spent all our time planning, promoting and presenting seminars … most weekends were spent playing catch-up on the real work of running a law firm … appointments stacked up, drafting got behind, asset transfers seemed like a never-ending annoyance to wrap up …

And we did it all for pennies-on-the-dollar of what we should have been charging!

Meanwhile … the costs just kept going up … and up … and up … Printing costs. Postage costs. Expensive dinners. Overtime for staff.

Not to mention the toll it was taking on us just to keep up the never-ending grind … because the MINUTE you stop doing seminars … revenue comes to a screeching halt …

That’s what this guy is anxious about … he really does not want to go back to that lifestyle … working so hard for so little …

That life doesn’t look anything at all like the one he imagined when he started law school … when he graduated with honors … passed the bar … and embarked on what he thought would be a satisfying and rewarding career in a noble profession …

Reduced now to feeling like a carnival barker …

Get your red-hot living trust, right here … step right up, ma’am, a free chicken dinner with every trust and a bottle of wine with every will …

Here’s the bottom line: if you go back to the seminar circuit now, you’ll never get the freedom, the joy or the reward of scaling properly to a seven-figure law firm.

But it doesn’t have to be this way.

While most estate planning and elder lawyers are dragging themselves back onto the seminar circuit, a small handful of smart lawyers are quietly building seven-figure incomes without ever hosting a single event … without giving up even one more evening with their family to talk about living trusts with a roomful of strangers.

They are working with clients they love. Clients who need and want their service … and who pay premium fees to work with them.

And they’re doing all of this while enjoying life … and without blowing up their overhead, hiring more staff … or feeling like a carnival barker.

How are they doing it?

If you watched our webinar, Five Steps to Seven Figures in Estate Planning and Elder Law, you already know the strategy.

Now, it’s up to you.

The only difference between you and our clients who are loving their law firms, loving their lives, and building legacies of personal wealth … is a phone call.

Book your strategy call with my team today.

You can get off the treadmill and have the law firm you always wanted. Just make the call.

P.S. Remember to join our Free Facebook Group, The  Art of Growing a Law Firm
 https://www.facebook.com/groups/GrowYourLawFirm