Kyle Krull is a Pioneer in digital legal marketing.
Here is how digital changed his life and his practice.
Kyle and Jennifer first met in the spring of 1995, when Kyle was speaking at a Living Trust seminar hosted by an insurance salesman … some 90 miles from his Kansas City law offices. Those seminars, and the referrals from insurance and financial advisors, were his bread-and-butter.
But two things really bothered him about the strategy.
First, the financial advisors sometimes tried to control the attorney-client relationship: recommending legal planning and even low-balling Kyle’s fees.
Nothing about that situation felt right.
Second, over time, the costs went up and the returns went down. Jennifer and Kyle started tracking all of their costs – not just the hard costs, but the soft ones, too. Like the hours they spent promoting, coordinating and traveling for each workshop … not to mention the toll seminar marketing was taking on their quality of life and the emotional costs for their families.
There had to be a better way. Kyle was among the first to commit to growing his estate planning law firm primarily through digital marketing.
Online marketing was the most efficient way to reach consumers and build a steady stream of qualified prospects, without relying on financial advisors or seminar marketing.
“I really quit going out and actively quit schmoozing with financial advisors,” he says. “Consequently, I was home for my daughters’ formative years and we strategically merged the law practice into our qualify of life lifestyle.”
More than half of Kyle’s new business for 2020 came directly from his online marketing. The remainder came from a mix of client referrals, personal networking and long-established referral relationships. None of it came from retail seminar marketing or from actively pandering to financial advisors.
Over the past four years, he’s had nearly 1,500 requests submitted through his website and approximately 100,000 unique visitors.
Wonder how clients like working with Kyle?
They love it! As of this writing, Kyle’s law firm has more than 500 five-star online reviews!
The IMS Secret Potion
We love our clients.
We are committed to total integrity in every aspect of our business.
We have developed innovative systems and strategies that get results.
Since 1995, we have worked with hundreds of estate planning and elder lawyers just like you, helping them achieve six- and seven-figure incomes, and beyond. We know what works, what doesn’t, and where most law firms get stuck.
BUT, we are obviously not for everyone.
Three Reasons Why You Should NOT Do Business with Us
Don’t work with us if you want to get rich quick.
Or if you’re looking for someone else to create your success.
Success is hard. Our clients who built the life and law firm of their dreams learned to take extreme ownership of their own outcomes.
Yes, we’re here to guide, support and coach you. But there is no easy button and you are the only one responsible for achieving your goals.
Don’t work with us if you're satisfied with the status quo.
…or If you JUST want a website.
We’re not JUST a website design firm.
We’re a lifestyle design firm.
We exist to help attorneys enjoy an ever more profitable and enjoyable law practice.
If you just want to make small changes and aren’t really ready to transform your law practice to support a legendary life, then we’re not the right agency for you.
Don’t work with us if you’re a Know-It-All.
Some attorneys just cannot accept coaching.
Becoming a digital-first law firm requires an open, coach-able mindset. We’re going to ask you to step outside your comfort zone, trust us and take guidance. Every client we’ve helped achieve their goals showed up coach-able and committed. They did everything we told them to. They pushed through and earned their success.