Law Firm Branding: How to Get Unstuck

Law firm branding can seem mysterious and challenging … which may be why attorneys tend to ignore their brand messaging. Like most challenges, ignoring your branding will come back to haunt you later, especially when you’re trying to scale your revenue, boost profits and leverage your time!
Law Firm BrandingTo help you get back on track, WealthCounsel has asked me to teach a special session on law firm branding for their practice development program members … and even if you’re not a WC member yet, you can still get in on this training for a small fee!
How Defining Your Brand Can Help You Get Unstuck
Wednesday, February 26, 2020, 1:00 PM – 2:00 PM, ET
Presenter: Jennifer Goddard, IMS
WHAT WE’LL COVER:
As your practice grows, are you finding that things are getting harder instead of easier?
Does it sometimes feel like there’s a glass ceiling on your income and you just can’t seem to break through?
Almost everyone who tries to scale their business runs into this at some point. These are common symptoms of Brand Chaos.” As your practice grows and expands, so does your network of stake holders — staff, clients, referral sources, and more. Your message gets watered down, edited, and changed along the way — just like in the children’s game of Gossip. Over time, the brand message is so convoluted, it’s unrecognizable.
That’s when you run into revenue roadblocks.
During this session, you will discover the 12 classic brand archetypes, which one best fits your firm, and how brand alignment crashes through that glass ceiling and gets you back on track to scale your revenue and profits.

From Struggling to $40k in One Week … In Less Than Six Months?

This is a true story about our client “Susan.” She is a solo practitioner in estate planning and elder law. She loves helping her clients solve some of life’s biggest challenges.

But here’s the thing …

Estate planning attorney grows her practice with digital marketing
Transforming her online marketing helped “Susan” grow her estate planning and elder law practice from struggling … to more than $40,000 revenue in ONE WEEK … in less than six months!

After nearly ten years on her own she was still struggling to show a profit from her law firm.

I really had to face the fact that I could make more money as an associate in someone else’s firm,” she told me.

Like you, Susan had done some online marketing. But she never fully committed to using the power of the internet to grow her practice. She listened to all of the so-called marketing gurus who told her she needed to do more “networking,” or host more seminars.

But Susan is 50 years old and never was much of a schmoozer. She couldn’t see herself calling up financial advisors and inviting them to lunch.

And seminars? She and her husband were just starting to enjoy their empty nest … which meant she wanted to spend more time on date nights than work nights.

If those were her only choices … she would rather close down her practice and work for someone else.

But she just wasn’t ready to give up … yet.

Instead, Susan made a single, life-changing phone call.

She called me to find out if there were other options. What are others doing to drive new business … even if they have been at it for ten years?

Susan didn’t close her practice. She went all-in and upgraded to the New Essential Solution, at the Premium level.

So we had a simple challenge ahead of us – grow her revenue and profitability quickly and without sending her out to build more referral relationships or host seminars.

Okay – no pressure. We got this.

We completely transformed her marketing strategy and made major changes to the way she positioned herself, and within 4 months, she had her first $40,000 week.

So here’s the bottom line: it doesn’t matter if you’ve been struggling for a week, a year or ten years.

It also doesn’t matter if you think you’re “too old” … or if you would rather go out with your husband (or wife) than yet another financial advisor!

The TRUTH is that if you have a burning desire to scale your law firm to profitability…and if you’re willing to invest in yourself and do the work…

…then we can give you the step-by-step game plan to make it happen.

Book a call and let’s talk. We’ll get on the phone for about 45 minutes and we can do a deep dive into your practice. We’ll get you clear on:

  • The exact client you want to be working with…
  • What’s working (and not working) about your marketing and positioning…
  • And the EXACT next steps you should be taking to scale your practice to $1 million a year … or more … by finally harnessing the power of the internet.

It’s all here for you. You just need the strategy and the support to make it happen.

Let us help. Book a call. Let’s see how far we can take YOUR practice.

If a 50-year old woman with 10 years of struggling can make over $40,000 revenue in one week, why can’t you? The only difference between you and her is that she reached out, booked a call, and got the help she needed. Do the same by clicking here.

If you would rather take an educational step first I would encourage you to watch our NEW training. You can register online here.

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