You know that you don’t have to be miserable to succeed as a lawyer, right?
Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success.
But … that’s a false dilemma!
My clients choose BOTH and succeed at both … every day.
Earlier this week, I was chatting with several of my clients during a coaching call. We were sharing 2022 goals, and what I heard from them was so very different from what I hear from almost every other lawyer.
Their goals include personal fitness and wellness, deeper relationships with their spouses and children, while growing revenue by 50 percent or more!
“I’m committed to flow, fun, and freedom WHILE serving enough families to generate $300k in the next 90 days.”
The order in that sentence is critical.
You see, most lawyers have one foot on the brake and one foot on the gas. During moments of self-sabotage they give in to the story that leveling up in business is a sacrifice. That getting to $500k or $1M or more requires giving up FREEDOM and FUN.
That’s because the old, traditional law business model keeps lawyers trapped in a cage of financial scarcity.
You can have purpose, freedom and fun … AND financial freedom.
It’s just not true that financial freedom comes at the price of time freedom.
That’s just a myth perpetuated by a profession that hasn’t yet figured out that lawyers are only at their best when they are healthy and happy. A burned out, frustrated, exhausted lawyer is not a lawyer performing at his or her best.
The truth is you DECIDE your calendar.
You DECIDE when and how much to work.
You DECIDE to make time for my family and the activities that rejuvenate you.
Most of all, you can decide, right here right now, to no longer drag your foot on the brake of your own life and your business.
You can decide to LOVE YOUR LIFE RIGHT NOW.
Book a call with my team today and let’s do this!
You’ve got lives to save … starting with your own!
During this free call, we will get on Zoom together for about 45 minutes. We’ll find out where you are now, your biggest challenges, and your greatest goals for your law firm. Then we will show you the exact shifts that you need to make to get from where you are to where you want to be.
The call is free, but it’s not for everyone. Book a call only if you’re committed to growing your law firm … without working harder or watching your profits disappear to exploding overhead.
I learned to drive when I was 16 … my daily driver in high school was a stick shift four-wheel-drive International Scout. When I graduated, my dad gifted me with a souped-up home-grown rocket in Candy Apple Red with metallic flake, scoop on the hood, chrome on the wheels and four on the floor.
All this to say I have a fine appreciation for driving machines.
So imagine my abject embarrassment when the lady in the toll booth at Pikes Peak Highway asked whether I knew how to use the optional manual shifting feature on my auto-transmission Jeep Wrangler …
I had been driving my Wrangler for TWO YEARS, but before I started driving up the mountain, this lady was asking if I knew how to get down … without burning up my brakes.
And I did not.
I did not even know my Jeep HAD a manual-shift option! The toll booth lady had to show me how to use my own car. Which, as it turns out, was a great favor (even if it was embarrassing). She not only saved my day and my brakes, she probably saved me tens of thousands of dollars in unnecessary upgrades. Yes, it’s absolutely possible that after one terrifying descent from the summit of a 14,000-ft mountain I would have driven straight to the dealership and traded my Wrangler for a Rubicon with manual transmission and a stronger transfer case with a lower low range and front and rear Dana 44s factory-loaded with locking differentials and lower gears.
Yeah … that sounds like me.
I wonder … does it maybe sound like you, too?
Is it possible that you have been cruising along in your law firm never even realizing the power that’s right there … right at your fingertips? Like I was with my Wrangler?
What if someone could help you tap into that power? Power that you already have but just can’t quite figure out how to turn on …
That’s what we do for clients in our coaching academy.
It’s about so much more than just knowing some formulas or tracking some numbers. If you’re like me … you already know most of that stuff. I actually KNEW that I could slow the engine and save the brakes by shifting to a lower gear. I just didn’t know that my Wrangler, with its fully-automatic transmission, could actually do that. And even if someone had told me that it COULD do that, it wasn’t until the toll booth lady showed me HOW to do it that I was actually able to drive down the mountain without riding the brakes.
Right now, we’re helping estate planning and elder lawyers diagnose their revenue … find any issues that are holding them back and discover opportunities for increased profitability and growth. But further, we’re showing them HOW to be more profitable and we’re helping them drive new business with the exact clients they want to serve. We don’t just talk about marketing and sales, we actually build the engine and help you drive it to top performance!
Have you ever been told that if you want to earn six or seven figures from your law firm that you need to dive into your financials, run the critical metrics, tie those into your KPIs (key performance indicators) … and do that every week?
Let me save you some hard work and aggravation.
About five years ago, I committed to scaling up our business and I tried those exact strategies. I spent 16-hour days … 70-hour weeks … grueling months … poring over the financials: defining, tracking, and analyzing the firm’s critical metrics in relation to dozens of KPIs.
Because I lacked confidence in my own ability to grow the company, I listened to the self-proclaimed “experts.”
I believed it when they said that knowing and monitoring all these numbers would catapult my company to multiple seven figure revenue.
But what really happened?
Well, for starters … we didn’t grow.
I was exhausted, stressed and overwhelmed. I lost the joy I’d had in building the company and serving clients. I was disconnected from my team and our clients because I was so engrossed in the numbers.
I even started to hate going to work … my work, my company, the job I created out of love and passion had been reduced to spreadsheets filled with numbers that stubbornly refused to change.
And no matter how many numbers I tracked or how hard I looked at them … they just didn’t budge.
We were stuck.
I felt like I’d hit a glass ceiling and no matter how much time I spent in Spreadsheet Hell, we just couldn’t break through.
Then I asked myself ONE question – what would happen if I stopped torturing myself with all those numbers … and started doing what I do best instead?
I hired an accountant to track the essential financials and give me regular updates. (Oh happy day!)
Then, I got really clear on who I wanted us to be when we grew up – what we valued at our core, how we best served our clients, and my vision for our inspired future.
Instead of focusing on meeting expenses, I focused on meeting our profits.
It’s simple enough. You get what you focus on. When I focused on expenses, I was able to meet them. But that’s all.
I discovered that when you shift your focus to passion and profitability, your business will automatically show you the path to growth. You figure out what fuels your passion, make that profitable, and dump everything else. That’s law firm financials made easy.
And, within two years I blew through that glass ceiling and left it shattered on the ground! I released irksome clients and committed to ONLY work with clients who truly need, value and appreciate us.
And I rediscovered once-lost joy in my job … following my passion and working toward an inspired vision of the future.
If you want to grow your estate planning or elder law practice to be both more profitable and enjoyable and you want to do it without ever losing your joy, your purpose or your passion for clients, then here’s what I have for you.
Watch my newest training and schedule a strategy call with us. In the training you’ll learn the exact steps our clients take to achieve their financial goals and a law practice they love.
When you’re ready to transform your practice to achieve your own inspired vision, give us a call. We’ll help you get total clarity on where you are now, what success looks like for you, and the steps that will get you there fast, without spending another moment in Spreadsheet Hell.
This guy on Facebook keeps bragging about his clients who have the “fastest growing law firms” in America. Everything he writes is about how this or that small law firm is growing 60 percent or 100 percent … or more.
But here’s what he fails to mention: That kind of rapid growth comes at a cost.
Top line sales growth is deceptive. More sales means more cost. Without marketing and sales systems in place to scale efficiently and boost owner profit, a rapidly growing law firm becomes a cash-eating monster.
One of the lawyers whose firm was listed in the top 500 fastest growing of 2018 recently shared with me, like Paul Harvey, the rest of the story.
Behind that breakneck growth is a law firm that practically destroyed personal finances and threatened family relationships. Vendors who went unpaid. Sleepless nights and stressful decisions. A second mortgage on the family home.
Your estate planning or elder law firm needs more than rapid growth. Top-line sales alone won’t fix what’s broken in a small law firm. Sure, your success depends on getting new clients. But profitability and quality of life depend on how you get and serve them!
Referral-based marketing and estate planning seminars and workshops have failed estate and elder lawyers. These strategies can drive top-line revenue, but the costs are too high … especially at scale.
The fall-out? You’ve seen it, the statistics on lawyer well-being don’t lie. Depression, divorce, substance abuse, even suicide. And far too many good attorneys leaving the profession because, as one lawyer recently confessed to me, “increasingly, I hate practicing law.”
The bottom line: if you don’t fix your marketing and client acquisition systems, rapid growth just means you fail faster.
It doesn’t have to be this way. While most estate and elder lawyers are struggling with long hours, rising costs and dwindling profits, a small handful of smart attorneys are quietly taking back their lives, enjoying their clients and finally getting paid what they deserve … without buying anyone lunch or hustling from workshop to seminar and back again.
They are serving the exact clients they want, with efficient systems that build profitability and freedom. They don’t have bloated marketing budgets and they’re not over-staffed. They have the freedom to enjoy their evenings, weekends and vacations with systems that keep working even when they’re not.
Imagine finally paying yourself a healthy salary and profit distribution … consistently … with more freedom and joy in your lifestyle and your law firm.
If you want to learn more about how to REALLY grow revenue, profitability and freedom in your estate planning or elder law firm, join me for a 45-minute webinar where I reveal the exact five-step strategy that our clients use to scale up their revenue, profits and lifestyle.
Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.