The first quarter of this year is over … is your estate planning practice on-track to meet your revenue and profit goals?
It’s not too late … but it is time to stop procrastinating and get down to the serious work of marketing your estate planning or elder law practice now.
If you’re not yet meeting your revenue goals, and you’ve been trying to get there for a while, then take a hard look at what you’ve been doing, and the way you’ve been thinking about your law firm.
Have you gotten where you want to go?
Have you achieved the things you wanted to achieve?
Are you hitting your goals consistently, month in and month out?
If so, that’s great!
But if not, rather than beating yourself up, let’s take a deeper look at what needs to change in your business, so you can generate consistent revenue every month for the rest of the year …
and know that your marketing is dialed-in to scale your practice to whatever revenue goals you set next year … and the years after.
The question to be asking yourself now is:
“What can I do TODAY to put myself on the trajectory to meet my revenue goals this year?”
I want to share with you exactly what we have our clients do to grow revenue while working with their ideal clients at profitable fees.
#1 – Believe It’s Possible
While this may seem a bit obvious, I definitely feel it’s worth mentioning and here’s why…
Legal marketing … and especially law firm business coaching … is littered with misinformation.
It amazes me that, in this day and age, there are law firm business coaches out there who would tell their clients that, in order to grow their business, they need to hitch their wagon to a financial advisor and beg for referrals … or buy half-page ads in the local newspapers and promote their seminars and workshops.
Who honestly wants to give up control over their law firm to someone pitching mutual funds? Or believes they can single-handedly save the newspaper industry by throwing thousands of dollars into paper-and-ink advertising?
Two sure signs that you’re following a poor business model and the wrong strategy are:
Your financial livelihood depends on the kindness of strangers; or
You’re investing marketing dollars in dying industries.
But it frustrates me that the naysayers are so rampant and so quick to give you out-dated advice that burns up your budget and lets others pick and choose your clients for you.
You ABSOLUTELY CAN grow your law firm without giving up control or sacrificing your personal life to the tyranny of referral and seminar marketing.
I’m not saying that to blow smoke, I’m saying that because we’ve done it … and we help our clients do it every day.
You don’t need to cold-call financial advisors or investment firms and beg to take someone to lunch … five or six times a week.
You don’t need to buy big ads in the local newspaper and serve punch and cookies to half-full rooms of people who just want to learn … what you know.
You don’t have to give up your evenings and weekends to host seminars.
And you don’t have to let someone else choose your clients for you.
But it comes down to this…
If you don’t even believe that digital marketing will send you better clients, at lower costs, with more consistency to scale your law firm … then you’re never going to give it an honest and fair shot.
#2 – The Right Strategy
The bottom line is this: you need the right digital strategy to reach your ideal clients online.
Growing your estate planning or elder law practice can feel a bit like running through a minefield at times, with certain obstacles you have to work through, right?
That’s just part of being a business owner…
On the other side of that minefield is the law firm that you want…
The freedom you want…
The lifestyle you want…
The impact you want for your clients…
It’s all there. The challenge is that you need to step strategically through this minefield.
If you take a wrong step, you could land on a mine and blow up everything.
This is why it’s so important to have the right strategy.
There are law firm coaches out there (well-known ones) who are teaching out-dated strategies…
They are teaching strategies that lack integrity, and don’t have your results as their #1 priority.
They are teaching hat-in-your-hand strategies that will ultimately end up making you work WAY harder and make it so that you can’t possibly serve your clients at a premium level.
So why does legal marketing feel like such a minefield?
Because, most of the time, you don’t know these strategies are BAD until you go out there and waste a ton of time and thousands of dollars trying to implement them.
If you have a bad strategy, putting more time, or more money, or more energy into it isn’t going to give you the law firm of your dreams.
Giving away control, putting your financial future into someone else’s hands, is never going to get you a profitable, enjoyable and satisfying law practice. No one else out there has your dream at the center of their efforts.
It’s YOUR dream. And it’s up to YOU to fight for it!
So, how do you tell the difference between a GOOD strategy and a bad one?
The answer lies in finding a great coach who has been there, done that, and can help lead you through the minefield.
When looking for a trustworthy coach, here’s some things to keep in mind:
1- Is this person already getting the outcome you want?
2- Are their clients succeeding as well? (This shows they are able to repeat the result).
3- Are they teaching a step-by-step strategy to get you to the outcome you want? (or is it 90% fluff?)
4 – Are they actively USING their own process? Is what they are teaching the exact same system they use for themselves?
5 – Is their business expanding?
6 – Does your gut tell you this is the simplest strategy?
If not, they have no business being your coach.
Our strategy at Integrity Marketing is simple –
We teach lawyers how to take compelling messages online to find and attract their ideal clients and get them into your office.
This is the strategy we use in our own business. It’s the strategy that our president, Kyle Krull, uses in his estate planning practice … and, it’s the strategy our clients use to build and grow their firms as well.
If you want to reach your revenue and profitability goals this year and you want to follow a proven strategy that works, then reach out and talk to us.
We’ll talk about your beliefs – (Do you really believe you can do this and that it’s possible for you?)
We’ll talk about the strategies you should be following.
And, we’ll take you through the step-by-step process our clients use to grow their firms with reliable, affordable digital marketing.
If you’re serious about growing your law firm this year, then we’re ready to help you with that…
Go to www.IntegrityMarketingSolutions.com/apply and schedule a call with us today.