Integrity Marketing Solutions is founded by two friends who believed in each other, and the power of What If?
Kyle and Jennifer were just a couple of kids at the time. Kyle was an estate attorney and Jennifer was the marketing officer for a bank holding company. Together, they introduced trust services to banks in three markets. The pair wrote the policies and procedures manuals, trained staff and hosted workshops. Their efforts brought in literally millions of dollars of assets under management for the holding company.
Then one day Kyle and Jennifer looked at each other and asked the big question:
What if we did this on our own? What if we took what we have learned here and used it to help other attorneys?
This is the story of Integrity Marketing, and the power of dreaming bigger ... of asking What if?
Kyle Krull is the president of Integrity Marketing Solutions, and also president of the Law Offices of Kyle E. Krull, P.A., a trusts & estates law firm located in Overland Park, KS. A full-time, practicing estate attorney, Kyle is AV-rated with more than 30 years of legal experience. His law firm serves as the primary “laboratory” for IMS marketing strategies and he personally reviews and edits all legal content before publication, including content for the daily blogs, practice areas and newsletters.
Kyle’s professional credentials include:
Elder Law and Estate Planning attorneys across the country credit Jennifer C. Goddard for helping them achieve success in growing their practices to profitability. Her knowledge of the business side of Elder Law and Estate Planning practices is deftly woven together with marketing expertise and sage advice that is still not taught in law school.
As a speaker before large and small audiences, Jennifer conveys her passion for helping practices grow with a straight-forward, no-nonsense Midwestern approach that is a breath of fresh air. Audiences find her engaging and accessible, and appreciate the practical insights and information she offers.
Jennifer has been at the helm of Integrity Marketing Solutions since 1995, building a national marketing agency that focuses solely on Elder Law and Estate Planning firms. Prior to founding IMS, she served as a trust marketing officer for a large bank holding company, and then as practice manager for Kyle Krull's law office.
Jennifer came to marketing from journalism, which is evident in her speaking and writing. She served as a marketing director for the Midwest’s largest health care delivery system, known then as Health Midwest. For nearly a decade before that, she was an award-winning newspaper reporter and editor for a central Missouri newspapers syndicate. Jennifer received several Missouri Press Association awards for writing and reporting, and was recognized for Excellence in Journalism by the University of Missouri. She holds a Bachelor of Journalism degree from the University of Missouri-Columbia.
James is Vice President of Practice Development. He has a long history with Integrity Marketing Solutions starting when he was 16, working in our office part-time after school and full-time each summer through high school and college. He went on to major in Marketing and Advertising at Northwest Missouri State University. Before returning to the family business, he worked in both retail and wholesale sales management. James earned a multitude of sales awards and was several times honored as his company's top national salesman. We finally were able to lure him back to IMS in 2007.
Michael is Director of Video Services and Art. He is both the creative and technical mind behind our video services, working with the IMS team on video campaign strategy, behind-the-camera shooting client video, and in the editing studio weaving his magic that makes everyone look better than they expected! He has more than ten years of experience with Integrity Marketing Solutions and a keen understanding of the practice development challenges facing estate and elder law attorneys.
Michael has a Bachelor of Science degree in Mass Communications from Northwest Missouri State University, with a minor in Coaching.
Dana is a Personal Account Manager and SEO Guru. Dana welcomes and integrates new IMS clients into our marketing system through weekly phone calls and personalized online training. On the SEO side of things, Dana uses input and information from the client combined with our own additional research, to properly optimize client websites and online presence for search marketing. Dana monitors marketing performance statistics, search engine rank, goals, social media performance, eNews data and more, to achieve and maintain top performance from each client’s marketing. Dana has a Bachelor of Science in Equestrian Administration from William Woods University, with an emphasis in Business. Dana worked as an Equine Facility Manager before joining IMS in 2011. Working alongside both equestrian owners and equine business professionals, Dana has learned the importance of measuring performance and working towards consistent results.
Dana lives in Olathe with her husband, children and pets. She enjoys horseback riding on the weekends, and spending time with her family.
Dana is certified in Google AdWords Search .
Kelly is an Account Coordinator at IMS. She graduated from Kansas State University with a Bachelor of Arts degree in advertising, a minor in leadership and emphasis in art. Kelly has always been in tune with her creative side and enjoys keeping up with the marketing industry's latest trends. At IMS, Kelly builds and maintains relationships with clients, implements strategies found in The Essential Solution®, and keeps firms on track to successful marketing. When not executing killer marketing campaigns, this coffee addict can be found spending time with her sassy golden retriever, Harper.
April is the Production Manager here at IMS. She has been with us since 1999 and has worked almost every job in the company from administrative assistant to customer service to website designer! Her primary job is to make sure we deliver on your marketing needs in an accurate and timely fashion. April enjoys making and sharing Christmas candy and cookies, canning, camping and playing Monster Frisbee with her husband Chris and two children, Cash and Avi on their farm near Norborne, MO. The entire family are avid fans of the Kanas City Royals!
April has an A.A.S. in computer information systems and accounting from State Fair Community College in Sedalia, MO.
April is certified in Google Analytics.
Josh has attended Waubonsee Community College and Kishwaukee Community College where he completed numerous computer courses. He has a Certificate of IT Support and Network Administration from Computer Learning Center, where he graduated with honors. He also recieved Microsoft Certified Systems Engineer (MCSE) training from Micro Hard. Most recently he has taken several Foundation training courses in responsive design.
Nathan Kelly is a Digital Media Specialist with expertise in website design, video production, and digital asset creation. One of his roles at IMS is to help clients expand their digital horizons while maintaining their brand identity across a variety of platforms. He is also part of our video team, working closely with Michael to produce videos that our clients depend upon to convey their personality and professionalism.
Before joining IMS, Nathan was a digital media director for a local small business where he developed and implemented social media strategies along with establishing branding and identity guidelines. Prior, he was a media projects coordinator for an audio company, where he managed photography, videography and digital assets to support a variety of marketing and sales efforts. His experience with software and systems in video and audio, CRMs and design makes him a valuable addition to the IMS team.
Nathan also brings an interesting note to IMS, with dual passions for music and technology. Growing up in a family where music and the arts were central interests, Nathan holds a Bachelors in Music Technology from Missouri Western State University along with a Masters in Applied Digital Media. Nathan is also a multi-instrumentalist who has been active in the live music scene of Kansas City for the last ten years.
Sydney is starting her career as an Account Coordinator at IMS and is ready to dive head-first into the “real world”. She graduated from Kansas State University in May 2017 with a Bachelor of Arts degree in Journalism and Mass Communications with an emphasis in Public Relations. After spending her childhood in Salina and her college years in Manhattan, Sydney is excited to keep moving right along I-70 and call Kansas City her new home. She looks forward to attending concerts, cheering on the Royals and eating a lot of barbecue.
Bandit is the official Office Dog of Integrity Marketing Solutions. Bandit keeps a mental note of all employees and trespassers who enter the office. He also enjoys his lunch time walks (we had to invest in doggie poop bags), as well as his morning trips to the coffee shop across the street. Every now and then, he crosses paths with another local office dog, and they discuss the importance of their jobs. Bandit loves a good pet, neck scratch, butt scratch, whatever scratch. His ideal request is to lick EVERYONE in the face for about 5 minutes each, but he understands this is a bit unreasonable.