Kyle and Jennifer were just a couple of kids at the time. Kyle was an estate attorney and Jennifer was the marketing officer for a bank holding company. Together, they introduced trust services to banks in three markets. The pair wrote the policies and procedures manuals, trained staff and hosted workshops. Their efforts brought in literally millions of dollars of assets under management for the holding company.
Then one day Kyle and Jennifer looked at each other and asked the big question:
What if we did this on our own? What if we took what we have learned here and used it to help other attorneys?
This is the story of Integrity Marketing, and the power of dreaming bigger ... of asking What if?
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