If you thought Strategy Planning was boring, outdated, or a waste of time -- think again! Lawyers from around the country are discovering renewed energy and more powerful marketing after attending one of our Strategy Planning Retreats.
But don't take our word for it. Watch the video and hear how your colleague, Vinnie Bonazzoli, describes his experience.
Trying to succeed in the business of law without a sound strategy is a lot like trying to drive in rush-hour traffic wearing a blindfold. If you want to direct your law firm to business success, you need an effective business strategy.
Our strategic planning retreats give you the insight and guidance you need to thoroughly understand and create a winning business strategy for your firm.
"For your firm to succeed, you have to do the hard work to find the best strategy and the best implementation of that strategy for your own firm."
- Jennifer Campbell Goddard, CEO
The goal of strategic planning is to grow your practice at a particular pace, improve profitability and allow you to enjoy being a lawyer – and that includes enjoying the profits of the practice. There is a business strategy that can get you there. Finally, when you can articulate your strategy clearly, many other pieces fall into place … like marketing, staffing, fees and services.
Every activity of the firm is an opportunity for you to create a sustainable competitive advantage. Every activity must speak with a single voice to articulate what is distinctive about your law firm, what differentiates you from your competitors, and what values are unique to you and your law firm and that resonate with your target market.
“Every time I speak at a conference, there will be at least one attorney who stands up and explains a piece of their marketing activities that they feel works for them. Five to ten attorneys around them are impressed, take the idea and try to implement it in their own law firm. Attorneys are, after all, trained to think in terms of precedent. They think that if a strategy works for one practice, chances are it will work for them. This is typical business behavior in a mature market. And they are baffled when it doesn’t work. It rarely does.
“No law firm is identical to another law firm. There is always going to be a difference, usually there are many different elements, and that’s why the same thing that works for one practitioner does not necessarily work for another.
“For your firm to succeed, you have to do the hard work to find the best strategy and the best implementation of that strategy for your own firm. It’s great to get ideas from your colleagues, but the copycat approach often becomes a drain of time and resources.”
– Jennifer Campbell Goddard, CEO
We have been working with estate and elder lawyers since 1995, serving literally hundreds of small, boutique and solo firms. We have years of data-based evidence about what works, what drives high performance, and where processes frequently break down.
“Jennifer Goddard’s knowledge of the business side of law practices helps my practice flourish. She is a progressive thought leader who is always scanning the horizon for what’s next and what will best serve her clients. Jennifer looks at the bigger picture as well as the details. I’ve worked with her since the beginning, when newsletters were delivered by fax, and I count on Jennifer as a critical resource – as do many of my colleagues.”
– Stephen J. Silverberg, Esq., CELA and past president of NAELA
Because we handle your marketing, we have a more comprehensive view of your law firm than other business specialists might. We also know that we will be partners with you in the implementation, execution and communication of your strategy; so we don’t bring a “heads in the clouds” perspective. We are definitely helping bring everything together in a “here’s where the rubber meets the road” manner.
It’s important to be clear on your business strategy before trying to craft marketing messages. In fact, difficulty writing compelling marketing messages is one sign that you haven’t done the hard work of strategy planning. Once you achieve strategic clarity, the marketing messages fall naturally into place.
If you think strategic planning is a boring, painful waste of your otherwise billable time – banish those thoughts now. You have never experienced a planning retreat quite like this.
We start by taking you out of your office, out of your routine, and out of your comfort zone. Legacy Ranch is located just nine miles east of Colorado Springs, on the Front Range of the Rocky Mountains, with more than 40 acres of expansive views. From the ranch house you can watch the sun rise each morning over the vast high plains to the east, and set each evening on the rocky summit of Pikes Peak. Here you are free to pursue creative, fresh ideas. Ask tough questions. Discard tired systems that no longer work. Trample limiting beliefs. The IMS team facilitates the process with energy and experience to define your strategy, discover your story, and achieve the remarkable.
Visit Legacy Ranch online to learn more.
CEO Jennifer Goddard conducts private firm retreats in our on-site Learning Center where you can work through guided strategic planning sessions, team building and leadership training to establish the proper culture in your firm and set the course for success.
Private retreats can be scheduled for one, two or three-day time slots, depending upon your firm’s needs and goals. We start with a telephone consultation to help identify issues and determine the timeframe and structure that will work best for your situation.
Common issues addressed in strategic planning retreats:
Your strategic planning retreat starts with a phone call.
A ten minute phone call could change your practice.Contact Us Now