Search Engine Optimization (SEO)

Onsite and Offsite Strategies


Search Engine Optimization (SEO) is no doubt a critical, yet intimidating, digital marketing strategy. SEO operates on various angles to enhance the opportunities of being seen by search engines and ultimately prospects. We pride ourselves in staying up to date with Google’s algorithms and industry trends. With the Essential Solution, you can rest assured a responsive and well optimized site is on your side. For those attorneys in saturated markets or simply want to dig deeper in SEO, we have options to go beyond on-site optimization.

We take a transparent approach to SEO by using high-quality strategies that will stand the test of time. Through tactics including consulting, keyword research, consistent NAP (Name, Address, Phone), competitor analysis, online reviews, link-building, content curation, reporting and maintenance, your firm can grow and succeed in the modern digital world.

Essential Reviews

When searching for a lawyer, almost everybody seeks out your online reviews, often before they even visit your website. Reviews are considered vital to an online reputation, but asking for feedback can be awkward. Essentials Reviews is designed to remove the discomfort and allow for online review management in an easy to use platform.

Starting with just the client’s email address, Essential Reviews automatically distributes requests for feedback, reminders and notifications to your law firm. As an attorney, you’ll receive a full dashboard to manage client feedback at all your firms’ locations. Ultimately, through consistent use of Essential Reviews, seeking reviews and collecting valuable user-generated content will boost your law firm’s online visibility and Search Engine Optimization.

Connect with us to learn more about how Essential Reviews can elevate the future of your firm.