The Essential Solution®






Attorneys tell us they have two main frustrations with marketing. First, they say they have spent money on marketing that simply did not give them a good, measurable return on their investment. Second, personally handling all of your marketing takes too much valuable, non-billable time. The Essential Solution® solves both of those problems with a proven marketing strategy, professional implementation and ongoing support.

The Essential Solution is a solid marketing foundation for your law firm, from generating qualified leads - through the entire process of capturing leads, strategic follow-up, drip-marketing and relationship-building to converting those leads into new clients and new revenue for your estate planning or elder law practice. Once you have these Essentials in place, your firm is well-positioned to attract and build quality referral relationships, new clients and even launch targeted marketing campaigns utilizing your Essential Foundation.


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Our web designers will create a custom, responsive web design just for you. Unlike a static website that requires mobile viewers to pinch and zoom and scroll every-which direction to find what they are looking for, responsive websites scale and move elements around for a more user-friendly experience. A responsive website works seamlessly across all devices by responding to the device it is being viewed on. Your new website will be professionally maintained by our team so you don’t have to waste your (nonbillable) time learning HTML, PHP, CSS or any other web code.

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We build your website to reach your target audience. Each practice area is optimized for searchability. We provide attorney-written, practice-specific licensed editorial content on topics such as Estate Planning, Elder Law, Probate, Veterans Benefits, Medicaid Crisis Planning and more.

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All Integrity Marketing websites include optimization for content searchability and results. This service goes beyond on-site content, to include building inbound links and sophisticated coding strategies. Essential Attorneys average 10 or more key search terms on Google’s Page One. An optimized site makes it easier for prospective clients to find you when searching online for an estate planning or elder law attorney.

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Essential Attorneys™ outshine the competition with daily blog posts that are attorney-written, relevant and engaging so you can keep your clients informed on important industry news and topics.

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Turbo-charge your online marketing and boost results with your website and social media accounts all working together for a lasting impact. We’ll help set up your Facebook, Twitter, LinkedIn and Google+ pages with your law firm’s branding, creating a cohesive web marketing experience.

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e-Newsletters just work. They help nurture relationships with potential new clients, existing clients and valued allied professionals. Properly executed, enewsletters portray you as a thought leader. Your Essential e-Newsletter, with our great content and execution, lets you focus less time on writing and designing compelling marketing messages, and more time on your clients.

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Looking for analytics? We deliver analytics insight and analysis every month, with both detailed blow-by-blow reporting and a handy executive summary, so you always know how your program is performing.


Put simply, Essentials 2.0 includes everything in The Essential Solution but lightyears ahead with the power of CRM integration. Our E2-CRM is powered by GreenRope and designed with you in mind. Over the last 10 years, we have talked to clients and asked them what we can do to better meet their needs. What you see in Essentials 2.0 is the culmination of hundreds of those conversations and thousands of hours of development. We take a CRM from an email marketing platform to a complete, unified business management system helping you save time and generate more revenue. Your success is our success.


Leveraging the sophisticated power of a CRM, Integrity Marketing Solutions has developed a system for client intake that revolutionizes the user experience and dramatically enhances a law firm’s effectiveness. IMS refers to this system as CLIP®. With CLIP, you will learn the client’s top priorities for planning, identify their important people, property and plans. Information collected is then securely organized for easy access in the future. This automated intake eliminates billable hours spent by staff completing repetitive tasks and tedious data entry. All within minutes of submitting a request. Your clients expect a user-friendly system to address their needs immediately. An automated system means you are not losing prospects to online legal services or other estate planning practices that have the same type of technology and emphasis on user experience.