What's New at IMS?


The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it.

- Elbert Hubbard

To improve is to change; to be perfect is to change often.

- Winston Churchill

The only way to make sense out of change is to plunge into it, move with it, and join the dance.

- Alan Watts

If you want something new, you have to stop doing something old.

- Peter F. Drucker

Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.

- Peter F. Drucker

In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.

- Eric Hoffer

For the most part, the best opportunities now lie where your competitors have yet to establish themselves, not where they're already entrenched.

- Paul Allen, Idea Man

Excellence must be achieved through the eyes of those who judge us; once achieved it can only be maintained with constant innovation.

- Tom Collins

Did you know that Google changes its search algorithm 500 to 600 times every single year?

The rate of change today is exponential. Keeping up is critical to your success.

At Integrity Marketing Solutions, we do more than keep up. We’re on the forefront, leading the way in local search, business strategy and law practice management.

Thought Leadership

Thought Leadership

ADP – Association of Directory Publishers - Orlando, FL – April 13 – 16
Jennifer Campbell Goddard was invited to speak at this national conference, which serves the Yellow Pages industry, including publishers, ad agencies and suppliers to the print, mobile and online publishing industry. Her presentation will explore "The New Customer Journey," how varied strategies must work seamlessly to bring clients along a fragmented path to purchase. Click here to learn more about ADP.

Practice Enhancement Retreat – Olathe, KS – April 20 – 22
This spring’s workshop will focus on evidence-based, data-supported strategies for law firm profitability. IMS has performed a high level analytic review of years of law firm website metrics tied directly to retention rates. We will examine these metrics and what they mean for attendee websites, craft unique strategies to help clients get to “yes,” look at Google analytics to clarify what really works on legal websites and introduce our proprietary E2 Dashboard, a CRM that will bring law firms into the 21st century of marketing. Click here to learn more about this event.

Florida Bar Elder Law Section – Orlando, FL - January 2015
We’ve joined forces with one of the country’s largest bar associations, helping to take their own marketing efforts to the next level. CEO Jennifer Goddard will also present on strategic marketing during the conference. Click here to learn more about the Florida Bar Elder Law Section.

Massachusetts Forum of Estate Planning Attorneys - Boston, MA - October 2014
Jennifer Goddard was the kick-off speaker at this regional conference of estate planners focused on strategic planning. She introduced the group to the Blue Ocean Strategy approach - highly effective in large corporations but rarely considered for law firms.

Florida Forum of Estate Planning Attorneys – Orlando, FL – May 2014
The difference between having a marketing plan and having marketing success is a big one. Jennifer Goddard spoke to this group about making sure that their marketing plan is actually generating exposure, appointments and income.

Industry Support

Industry Support

National Academy Elder Law Attorneys (NAELA) – Orlando, FL - May 14 – 16
Our team will attend this annual conference, presented by one of the leaders in Elder Law and Special Needs organizations. You are invited to stop by our booth and catch up with us on the latest in digital law firm marketing. There’s always something new on the horizon, and this year is no exception; we will be demonstrating our proprietary E2 Dashboard, a CRM - Client Relationship Management - system available only to IMS clients. Come see what’s new – we look forward to seeing you there!

Wealth Counsel – 2015 Symposium - San Diego, CA – July 14 – 17
We are excited about being a part of this highly anticipated event, which brings attorneys from across the country to one of our favorite cities. IMS is a frequent guest at Wealth Counsel events and we are looking forward to visiting with clients and colleagues, and meeting new friends. We’ll be demonstrating our E2 Dashboard, a proprietary CRM and marketing platform built by IMS for our clients only. Stop by our booth and we’ll show you how it could change how you practice law.

Wealth Counsel – Planning for the Generations Symposium - Denver, CO – July 2014
This prestigious gathering was great – we enjoyed catching up with many clients and introducing ourselves to attorneys and helping them more fully understand the importance of digital marketing to their practices. Click here to learn more about the Planning for the Generations Symposium.

Lawyers with Purpose Retreats – Orlando, FL, Chicago, IL, Syracuse, NY – 2014
Lawyers with Purpose really gets our message – you can tell because we spent a lot of time with them in 2014! During the January program in Orlando, Jennifer revealed LWP’s new branding created by IMS, and explored the organization’s brand story. Her presentation on the power of branded stories was well received. We are proud to play a part in the transformation of the LWP brand and the success of so many of their members. Click here to learn more about Lawyers With Purpose.

Strategic Development

Strategic Development

Two New Members Join the IMS Team – November 2014
We are excited to welcome Shannon Wanna and Emily Lorg, new to our team. Shannon is an expert in digital marketing – Certified in Google Adwords and with a strong background in PPC (Pay Per Click). Emily is our newest account manager and will be working closely with clients. We are excited about expanding our staff and expanding our abilities in digital marketing!

Learn more about Our Team

New Strategies Workshop – Olathe, KS – September 2014
Our onsite training conferences brought lawyers and their teams from across the country to get up to speed with mobile marketing, social media, and the role of online video. Keynote speaker Jennifer Goddard detailed how a strong marketing-driven practice gives the solo or small firm lawyers a chance to reach the best goal of all - a work/life balance.

Google Analytics In-Service – October 2014
Our entire client services team is now Google Analytics certified! This is a critical part of our practice –our ability to measure and analyze your traffic, rankings and the always improving and changing metrics from Google that make the difference between success and stagnation.

Local Search Expertise

Local Search Expertise

Local Search Today! – London, England – December 2014
Jennifer Goddard was invited to speak at this global conference on the growing importance of local search and mobile marketing now that the path to purchase has become completely fragmented. The program will highlight her expertise in mobile marketing, perhaps the most disruptive force in marketing today. Click here to learn more about the event.

IMS Local Search Authority
IMS Local Search Authority supports Integrity Marketing with focused research and analysis on trends in the local search industry and marketing performance analytics. Dave Goddard leads our research team as the voice of authority in the local search market, and Executive Vice President of this division. We aggregate and monitor analytics data on websites, blogs and social media across the U.S. Beyond monitoring, we analyze key data such as unique visits, time-on-site, bounce rate, top referrers, social media relevance and more. By constantly mapping the consumer journey from first contact to new client, we help our clients get better results from their total marketing effort. Click here to learn more.

Integrity Marketing Solutions Achieves Google Partner Status – November 2014.
IMS achieved the Google Partner status, a highly sought-after credential that demonstrates our expertise and knowledge of Google tools and specifically Google AdWords. Google says, “The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best practices." Click here to learn more about Google Partner status.