The ESSENTIAL Solution®
The Practice Development System
With The Essential Solution® we bring the best of the best legal marketing strategies and tools to your Law Practice … all at one low, easy-to-budget price.
Attorneys tell us they have two main frustrations with law firm marketing. First, you say you have spent money on marketing that simply did not give you a good return. Second, personally handling all of your marketing takes too much valuable, non-billable time.
The Essential Solution® solves both of these problems with a proven marketing strategy, professional implementation and ongoing support.
Others may talk about comprehensive marketing, but Integrity Marketing Solutions delivers with a truly integrated marketing system founded on essential strategies to build your estate planning or elder law practice.
There are so many marketing tools available to build your law practice – from websites to workshops, billboards to blogs. But a marketing tool is not a marketing plan, and even a marketing plan is not always a system. Why is it so important to take a systematic approach to your law firm marketing? Primarily because you have limited resources to tap into almost unlimited opportunity. A well-executed marketing system uses all of your resources most efficiently to maximize your opportunities.
Your law firm marketing must:
- Generate a steady stream of qualified prospective clients,
- Minimize your client acquisition costs, and
- Help build a sustainable and profitable practice
Successful marketing builds a profitable law practice that eventually runs itself.
The Three-Step Process
Law firm marketing is complex. But despite the complexity, law firm marketing is founded on a simple three-step process.
- Lead Generation and Qualification
An effective legal marketing system works automatically to drive a steady stream of qualified, new leads into the process
- Lead Conversion
Generating new leads is not enough. An effective system includes strategies to convert those new leads into a revenue-stream of new legal clients.
It has been said that the “fortune is in the follow-up.” Effective marketing includes a follow-up, relationship-building strategy to convert new clients into referral stream. Appropriate follow-up should generate new leads and re-start the cycle.