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The ESSENTIAL Solution®


The Practice Development System

With The Essential Solution® we bring the best of the best legal marketing strategies and tools to your Law Practice … all at one low, easy-to-budget price. Attorneys tell us they have two main frustrations with law firm marketing. First, you say you have spent money on marketing that simply did not give you a good return. Second, personally handling all of your marketing takes too much valuable, non-billable time. The Essential Solution® solves both of these problems with a proven marketing strategy, professional implementation and ongoing support. Others may talk about comprehensive marketing, but Integrity Marketing Solutions delivers with a truly integrated marketing system founded on essential strategies to build your estate planning or elder law practice. There are so many marketing tools available to build your law practice – from websites to workshops, billboards to blogs. But a marketing tool is not a marketing plan, and even a marketing plan is not always a system. Why is it so important to take a systematic approach to your law firm marketing? Primarily because you have limited resources to tap into almost unlimited opportunity. A well-executed marketing system uses all of your resources most efficiently to maximize your opportunities. Your law firm marketing must:
  • Generate a steady stream of qualified prospective clients,
  • Minimize your client acquisition costs, and
  • Help build a sustainable and profitable practice
Successful marketing builds a profitable law practice that eventually runs itself.

The Three-Step Process

Law firm marketing is complex. But despite the complexity, law firm marketing is founded on a simple three-step process. The Three Step Process
  1. Lead Generation and Qualification An effective legal marketing system works automatically to drive a steady stream of qualified, new leads into the process
  2. Lead Conversion Generating new leads is not enough. An effective system includes strategies to convert those new leads into a revenue-stream of new legal clients.
  3. Follow-Up It has been said that the “fortune is in the follow-up.” Effective marketing includes a follow-up, relationship-building strategy to convert new clients into referral stream. Appropriate follow-up should generate new leads and re-start the cycle.

Are You Ready for The Essential Solution®?



  1. I want a practice that allows me to work with like-minded allied professionals who appreciate and value my work.


  2. I want to build my practice on quality, lifetime relationships.
    Yes
    No

  3. I am ready to take an active, leadership role in the success of my practice, but I do not want to become a webmaster, a graphic designer, or a professional copy writer.
    Yes
    No

  4. I am ready to commit to the process of growing my practice.
    Yes
    No

  5. I am ready to commit financial resources to reap financial rewards.
    Yes
    No

Integrity Marketing Solutions
phone: 1-877-352-2021
e-mail: info@estateplanningpartners.com
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Web Design and Marketing system for Estate and Elder Law Attorneys by Integrity Marketing Solutions