The Essential Solution is a solid marketing foundation for your law firm, from generating qualified leads - through the entire process of capturing leads, strategic follow-up, drip-marketing and relationship-building to converting those leads into new clients and new revenue for your estate planning or elder law practice. Once you have these Essentials in place, your firm is well-positioned to attract and build quality referral relationships, new clients and even launch targeted marketing campaigns utilizing your Essential Foundation.
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Once your Essential Solution® foundation is firmly in place, adding Enhancements is a great way to truly customize your marketing system. These Enhancements have been tested and proven to further improve marketing for estate planning and elder law attorneys.
Jennifer’s presentation at our Local Search Today! conference in December 2014 in London was evaluated by the delegates as the best presentation of the event. A majority of our speakers scored high but Jennifer was Number One! She made a clear case for the massive changes needed to market goods and services now that the sales funnel has been replaced with a dynamic and fragmented path that demands a far more sophisticated approach to marketing. The delegates came away with both theory and best practices. Jennifer’s presentation style was both entertaining and informative and added greatly to the programme.
As Sponsorship Chair for the Florida Bar Elder Law Section, my job is to continue increasing sponsorship opportunities and to follow through with the supporters by placing them in front of our Section members. Accomplishing this goal included building a larger attendance at our Annual Update CLE through better and more frequent advertising and marketing. We brought Integrity Marketing Solutions on board to help make this happen. This year we had the highest attendance in recent memory. The feedback we've received from our sponsors has been great and they are already committing to next year's conference. Thanks to Integrity Marketing Solutions, for delivering the results we wanted.
Our attendance at this year's Elder Law Section retreat more than doubled from previous years, and we believe that was in large part a result of the marketing support we got from Integrity Marketing Solutions. They created a strong brand identity for the meeting, a website that makes it easy to see what a great group of speakers we had, and an engaging email marketing campaign that got a strong response from our members. They were easy to work with, listened to our requests, generated top quality work, and we are really pleased with the results.
Jennifer Goddard’s knowledge of the business side of law practices helps my practice flourish. She is a progressive thought leader who is always scanning the horizon for what’s next and what will best serve her clients. Jennifer looks at the bigger picture as well as the details. I’ve worked with her since the beginning, when newsletters were delivered by fax, and I count on Jennifer as a critical resource – as do many of my colleagues.