Contacting a lawyer can be intimidating for many of us … including your website visitors. It’s probably the number one reason most website visitors click to the Contact Us page, and then click away.
Lawyer video can help prospects feel less intimidated and more inclined to contact you for the help they need. Website videos can help your visitors better understand their own needs, feel more comfortable about contacting you, and show them what to expect when they do. Which is why lawyer videos can boost website conversion rates by as much as 85 percent.
Which means more people get the legal help they need. And you get more business from your website.
Optimized law firm video also boost your website’s search engine rank and help you attract more visitors.
The video team here at Integrity Marketing Solutions handles all aspects of lawyer video marketing for our clients, from strategy planning to website publishing and marketing distribution.
Video Marketing is taking the internet by storm as business owners understand the need to connect with prospects on a more personal level, with stories and compelling messages that resonate and draw people in. Second only to powerhouse Google, video content site YouTube is one of the largest search engines in the world. Users perform over 3 billion searches a month on YouTube alone. Plus, YouTube is owned by Google, so your organic search exposure is increased substantially by video content results. Just think of the power your video marketing could have in online search!
Incorporating Video Marketing into your Essential Solution marketing system can take your law firm marketing to new heights with higher engagement rates, higher email clickthrough rates and higher conversion rates. Video is the next best thing to face-to-face interaction with your prospective clients, offering hospitality to visitors as you guide them through your website, establishing trust and building your brand.
Your Custom Brand Story Welcome Video: Through our strategic planning process and interactive activities we get the creative juices flowing. From script development to story-boarding, shooting and production. We will create a video experience that tells your brand story and moves visitors to conversions.
Meet The Attorney: Did you know that after your Home page your Bio page is the most visited page of your website. Are you simply posting your CV as your bio? Don't miss a huge opportunity to build rapport with your website visitors. We will help you communicate your message that will tell a story and keep viewers interest.