Essential Foundation

Is Integrity Marketing Right for You?

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Attorneys tell us they have two main frustrations with marketing. First, they say they have spent money on marketing that simply did not give them a good, measurable return on their investment. Second, personally handling all of your marketing takes too much valuable, non-billable time. The Essential Solution® solves both of those problems with a proven marketing strategy, professional implementation and ongoing support.

The Essential Solution is a solid marketing foundation for your law firm, from generating qualified leads - through the entire process of capturing leads, strategic follow-up, drip-marketing and relationship-building to converting those leads into new clients and new revenue for your estate planning or elder law practice. Once you have these Essentials in place, your firm is well-positioned to attract and build quality referral relationships, new clients and even launch targeted marketing campaigns utilizing your Essential Foundation.

The Essential Solution ®

  • Responsive, Mobile-Friendly Website

    Responsive, Mobile-Friendly Website

    Our web designers will create a custom, responsive web design just for you. Unlike a static website that requires mobile viewers to pinch and zoom and scroll every-which direction to find what they are looking for, responsive websites scale and move elements around for a more user-friendly experience. A responsive website works seamlessly across all devices by responding to the device it is being viewed on. Your new website will be professionally maintained by our team so you don’t have to waste your (nonbillable) time learning HTML, PHP, CSS or any other web code.

  • Attorney-Written Content

    Attorney-Written Content

    We build your website to reach your target audience. Each practice area is optimized for searchability. We provide attorney-written, practice-specific licensed editorial content on topics such as Estate Planning, Elder Law, Probate, Veterans Benefits, Medicaid Crisis Planning and more.

  • Search Engine Optimization

    Search Engine Optimization (SEO)

    All Integrity Marketing websites include optimization for content searchability and results. This service goes beyond on-site content, to include building inbound links and sophisticated coding strategies. Essential Attorneys average 10 or more key search terms on Google’s Page One. An optimized site makes it easier for prospective clients to find you when searching online for an estate planning or elder law attorney.

  • Daily Blog

    Daily Blog

    Essential Attorneys™ outshine the competition with daily blog posts that are attorney-written, relevant and engaging so you can keep your clients informed on important industry news and topics.

  • Social Media Integration

    Social Media Integration

    Turbo-charge your online marketing and boost results with your website and social media accounts all working together for a lasting impact. We’ll help set up your Facebook, Twitter, LinkedIn and Google+ pages with your law firm’s branding, creating a cohesive web marketing experience.

  • e-Newsletters


    e-Newsletters just work. They help nurture relationships with potential new clients, existing clients and valued allied professionals. Properly executed, enewsletters portray you as a thought leader. Your Essential e-Newsletter, with our great content and execution, lets you focus less time on writing and designing compelling marketing messages, and more time on your clients.

  • Website Maintenance and Reporting

    Website Maintenance & Reporting

    Looking for analytics? We deliver analytics insight and analysis every month, with both detailed blow-by-blow reporting and a handy executive summary, so you always know how your program is performing.

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