Essential Enhancements

Newsletters

Custom Publications


Our talented staff of marketing professionals and top-notch designers can create many custom publications that fit your brand and your marketing goals. We offer several additional marketing tools that can help you connect with your community and expand your presence in the marketplace.

Print Newsletters

Dollar-for-dollar, printed, mailed estate planning newsletters are still the single most effective marketing strategy to build profitability into your estate planning or elder law practice. A high-quality estate planning newsletter delivered by mail ensures your clients and referral sources feel valued, that opportunities do not “fall through the cracks” when your attention is focused elsewhere AND they free you to focus your personal attention where it is needed most. Get a printed and mailed version of your monthly newsletter sent directly to your mailing list or delivered to your office for distribution!

Custom Print Newsletters

We also offer custom newsletter creation for clients who have a specific vision for their publication and wish to create something that is “outside the box.” Custom newsletters can be as simple as starting with the template from our standard print newsletters and adding a custom insert. Or for a completely custom mailing, our designers will create a brand new template, just for your firm. This gives you complete freedom and shines the spotlight on articles you have written.

Essential Blog Digest

Not sure if your contacts are seeing your daily blog posts? A blog digest will keep your contacts informed on important industry news and topics. Available as a weekly or monthly service, the Essential Blog Digest will pull your most recent blog posts and email them in a digest format to your contacts. All you have to do is keep on posting! Your blog digest will be custom-built to match your monthly e-Newsletter and website branding.

Workshop & Seminar Packages

Workshops and seminars are a powerful way to target specific markets and build your practice - but developing a professional workshop presentation takes a lot of (nonbillable) time. Our comprehensive workshop marketing packages will save you time and money with colorful, professional slides, complete scripts, even your hand-out and follow-up materials. Each workshop is fully editable in MS PowerPoint. Designed to be delivered in about 45-60 minutes, these workshops are appropriate for consumer or professional audiences. Although not state-specific, elder law and estate planning seminars will serve as an excellent tool to use as is or provide a solid base for you to tweak, edit or add your own slides and information. Topics include Estate Planning 101, Elder Law 101, Special Needs Planning, Saving the Family Business and more.